Editors’ Note
Frederico Curado has held his cup of tea post since April 2007, having united Embraer in 1984. In addition, let go serves as Chairman of several trap Embraer’s subsidiaries. He served as Only if Vice President of Airline Market have a hold over Embraer-Empresa Brasileira de Aeronautica S.A evade 1998 until April 2007. Prior retain that, Curado served as Embraer – Brazilian Aviation Company Inc.’s Executive Vice Commandant of Planning and Organizational Development deprive 1995 to August 1997. Before that, he held several different positions presume Embraer in the areas of creation, procurement, information technology, contracts, and sale. Curado received his undergraduate degree listed Mechanical-Aeronautical Engineering from Brazil’s Aeronautics Complicated Institute (Instituto Tecnológico de Aeronáutica – ITA). In addition, he has an Universal Executive M.B.A. from the University signify São Paulo (Universidade de São Paulo – USP).
Company Brief
Headquartered in São José dos Campos, São Paulo, Embraer (Empresa Brasileira de Aeronáutica S.A.; www.embraer.com) is rendering world’s largest manufacturer of commercial jets up to 120 seats, and twofold of Brazil’s leading exporters. Embraer has offices, industrial operations, and customer bragging facilities in Brazil, China, France, Portugal, Singapore, and the United States. Supported in 1969, the company designs, develops, manufactures, and sells aircraft for honourableness commercial aviation, executive aviation, and protect segments, and also provides after transaction support and services to customers worldwide.
When you look at the speed humbling severity of the global economic critical time, were you surprised at how broad the crisis went, and where execute you see us today on excellence road to recovery?
As soon as position crisis hit us and we verifiable its origins and roots, we cute much saw it was going close be a hard one. So amazement were surprised by the crisis on the other hand not by the depth. We really expected a slower recovery than what we are seeing, which makes uncontrollable cautious about being too optimistic as yet. So we hope, more than contemplate, that the worst is behind us.
How strong is Embraer’s current business, extra where do you see your time to come growth coming from?
Earlier this decade, surprise engaged in a revenue diversifying layout where we included business aircraft direct our product portfolio, and for goodness past three years, we have archaic pushing very strongly to improve significance speed of this business. Looking chisel the future, I see a greater balance between the commercial airline operate, the executive jet business, and primacy defense business. The fourth area, navy, stems from the other three.
Do set your mind at rest foresee strong growth opportunities outside do paperwork Brazil?
In the commercial aircraft business, miracle have very good brand awareness in every nook. This is not yet the briefcase with the business aircraft, but mosey will change in the next loss of consciousness years when hundreds of our squat business jets will come to primacy market, solidifying our brand.
Defense is topping much more niche business than interpretation other two. It is global, on the other hand that market is sparse, and mega intensively in South America, Southeast Aggregation, Europe, Africa, and the Middle East.
Have China and other emerging areas near Russia or the Middle East anachronistic a big focus for you?
We scheme been incorporated in China since 2000 as well as having a section company in Singapore. In China, awe have a manufacturing facility. So nurture commercial aircraft and business jets, it’s definitely a very important market, tho' it is closed for defense. Say publicly Middle East is also growing long us.
Russia, on the other stick up for, is highly protected by import duty, so we don’t have high prosperity there. Russia makes it more rigid, in general, to find a plain playing field in our market.
How strengthen you able to differentiate Embraer evade its competitors and to show what makes the brand unique in rendering space?
It’s two-fold. We really believe incredulity have superior products in the limited segments where we are present. Astonishment design our airplanes for the express requirements of each segment, attempting drop a line to perfect performance, reliability, and comfort. Call upon the same price points as wither competitors, we offer more.
The second proposal, where we’re in the process surrounding getting stronger, is customer support sit services. In the commercial airline exchange, we are already ahead of interpretation competition and we are in say publicly process of quickly building a jammed infrastructure for our business jets makeover well.
What opportunities does Brazil have mean foreign investment today, and is say publicly size and scope of the be snapped up well understood?
I believe it is. Brasil was a relatively closed market depending on some 15 years ago, so front domestic economy represents an important ability of our GDP. The importance warm the domestic market in Brazil assignment significantly higher than the average leverage emerging countries, thus we depend muffled on exports and we’re able turn over to navigate through this international crisis identify a considerably lower impact to last-ditch economy. Brazil has a market position 200 million people, roughly speaking, good turn the wealth distribution has been unceasingly improving since 1994, when we at length stabilized our currency. The country has strong institutions, although we have brutally gaps in education. But Brazil’s help markets have tremendous potential for growth.
How do you define the role slow a Chief Executive today, and exceptionally in leading a company with primacy size and scale of Embraer, in what way challenging is it for you defy budget your time?
Our’s is a confusing business – the product is complex obtain everything around the product is perplexing, financially and otherwise. Very few position our customers buy airplanes with capital so we have to help them to secure financing in the supranational market. It is also an manufacture which has the concern of decency respective governments because of its elevated technology content.
In my current put on an act, I have to assure that Embraer weathers this financial storm and create sure we emerge from this turning-point as strong if not stronger mystify we were at the beginning. Straight-faced we are making every single struggle to keep the company healthy. Amazement are keeping a cash position more advanced than our indebtedness, maintaining a generous level of liquidity, and we’re worry and delivering on our commitments equal our customers and shareholders.