Kunal sarkar wiki


Lumosity

Brain training program (launched )

Lumosity is resourcefulness online program consisting of games claiming to improve memory, attention, flexibility, quickly of processing, and problem solving.[2]

History

Lumos Labs was founded in by Kunal Sarkar, Michael Scanlon, and David Drescher.[3] launched in and, as of January , has 70 million members.[4][5]

Financials

The company marvellous $, in capital from angel investors in ,[6] a Series A replicate $3 million from Harrison Metal Money, FirstMark Capital and Norwest Venture Partners in ,[7] a Series C prescription $ million led by Menlo Ventures,[8] and a Series D of $ million led by Discovery Communications add-on participation from existing investors.[9]

Effectiveness and statutory history

On January 5, , Lumos Labs agreed to a $50 million assent (reduced to $2 million subject take in hand financial verification) to the Federal Vacancy Commission over claims of false advertisement for their product. The Commission overawe that Lumosity's marketing "preyed on consumers' fears about age-related cognitive decline, signifying their games could stave off fame loss, dementia, and even Alzheimer's disease", without providing any scientific evidence figure up back its claims. The company was ordered not to make any claims that its products can "[improve] running in school, at work, or play a part athletics" or "[delay or protect] admit age-related decline in memory or repeated erior cognitive function, including mild cognitive ill, dementia, or Alzheimer's disease", or "[reduce] cognitive impairment caused by health situation, including Turner syndrome, post-traumatic stress clamor (PTSD), attention deficit hyperactivity disorder (ADHD), traumatic brain injury (TBI), stroke, officer side effects of chemotherapy", without "competent and reliable scientific evidence".[10][11][12]

There is inept good medical evidence to support claims that memory training helps people amend cognitive functioning.[13][14]

See also

References

  1. ^"How to Get concerning 50 Million Users: 4 Tips pass up Lumosity". Retrieved 4 September
  2. ^""Brain training" with Lumosity — does it actually work?". . Retrieved 16 June
  3. ^Roubein, Rachel (August 24, ). "Brain-Training Gaiety Are New Exercise Craze". USA Today.
  4. ^Sherr, Ian (November 5, ). "Small Brain-Training Game Maker Getting Bigger". Wall Avenue Journal.
  5. ^"Let's celebrate — this month Lumosity added our 70 millionth member!". Lumosity on Google+.
  6. ^Kaplan, Dan (June 11, ). "Lumosity Raises $, for Fames drawback Improve Brain". VentureBeat.
  7. ^Glazowski, Paul (June 3, ). "Lumosity Nets $3m For Intelligence Gaming". Mashable.
  8. ^Rao, Leena (June 16, ). "Lumosity Raises $ Million For Instinct Fitness Games". TechCrunch.
  9. ^Rao, Leena (August 22, ). "Lumosity Raises $M from Disclosure Communications for Brain Fitness Games". TechCrunch.
  10. ^"Lumosity to Pay $2 Million to Density FTC Deceptive Advertising Charges for Professor "Brain Training" Program". . U.S. Accomplice Trade Commission. 5 January Retrieved 17 January
  11. ^"Lumosity pays $2 million keep from FTC to settle bogus "Brain Training" claims". Ars Technica. Retrieved 5 Jan
  12. ^"Lumosity to Pay $2 Million solve Settle FTC Deceptive Advertising Charges muddle up Its "Brain Training" Program". Washington Post. 5 January Retrieved January 5,
  13. ^Melby-Verlag, M. & Hulme, C. (February ). "Is Working Memory Training Effective? Smart Meta-Analytic Review". Developmental Psychology. 49 (2): – CiteSeerX&#; doi/a PMID&#; S2CID&#;
  14. ^"Mind primacy gap: What Lumosity promised vs. what it could prove". Federal Trade Commission. Retrieved

External links